When clients ask AI, does it name you?
More people now ask ChatGPT, Gemini or Perplexity which lawyer, accountant or broker to use, or read Google's AI summary instead of the results below it. We work to make your practice one of the names that comes back.
A new shortlist, and you may not be on it
A traditional search shows ten results and lets the client choose. An AI answer names three or four practices and explains why. If yours is not one of them, the client may never see your website.
AI tools build those answers from what they can find and trust: your website, your Google Business Profile, your reviews, directory listings and what other sites say about you. Gaps or contradictions in any of them make you harder to recommend.
Most practices have never checked what these tools say about them. When they do, the answer can include an old address, a partner who left years ago, or a competitor named for the work they are best known for.
Make your practice easy to recommend
We test what AI says
We put the questions your clients ask to the main AI tools and record which practices come back, and why.
We fix the facts
One consistent name, address, practitioner list and service list across your website, Google Business Profile and directories, so AI tools find a single clear answer.
We answer questions directly
Pages that answer specific questions in plain language, such as how long a conveyance takes in NSW or what a first family law appointment costs. Clear answers are what AI tools draw on.
We structure your site for machines
Schema markup, clean headings and FAQ content that AI tools can read and attribute to your practice.
We build references
Listings and mentions on the professional bodies, directories and local sites that AI tools treat as credible.
We track it monthly
Your report shows whether your practice appears for your priority questions, and which competitors appear instead.
Recommended before the client compares
When an AI tool names your practice, it gives a reason: your specialisation, your location, your reviews. The client arrives already leaning towards you.
Most practices are not measuring this yet, so the ground is still open. The work also overlaps heavily with good local SEO, so you gain in standard search at the same time.
GEO, AEO and AI SEO
You may hear this called generative engine optimisation (GEO), answer engine optimisation (AEO) or AI SEO. They describe the same work: making your practice the clear, credible answer when someone asks an AI tool. We call it AI search visibility because that is the outcome you are paying for.
No one controls what AI says
The models change often, and answers vary from one question to the next. We cannot guarantee a mention, and nobody else can either. We can make your practice the clearest, most consistent and best-referenced option in your area, and show you each month whether it is working.
Groundwork in Foundation, tracking in Growth
Foundation at $990 per month builds the groundwork AI tools rely on: an accurate Google Business Profile, technical SEO and structured data. Growth at $1,790 per month adds monthly AI visibility tracking and directory citations, and raises content to four pieces a month, written to answer your clients' questions.
Questions about AI search visibility
Which AI tools do you check?
On Growth plans, we track up to ten priority questions each month across ChatGPT, Google's AI Overviews, Gemini and Perplexity. We agree the questions with you at the start.
Does AI search replace Google?
Not yet. Most clients still search Google, and Google's own AI Overviews now sit at the top of many of those results. The work that helps you in AI answers also helps in standard search, so you are not choosing between them.
How quickly do AI tools pick up changes?
It varies. Google's AI features draw on its live index, so changes can show within weeks. Other tools update less often. We check monthly and report what has moved.
What is in the free check?
A one-page snapshot of how your practice appears in Google and AI search today, and the three changes that would make the biggest difference. You get it within two business days.
See what AI says about your practice
Send us your website. Within two business days you get a one-page snapshot of how you appear in Google and AI search, and the three changes that would make the biggest difference.