Ads that bring enquiries, not just clicks
Google Ads can put your practice at the top of search results within days. Run well, it brings in enquiries for the work you want. Run badly, it is the fastest way to spend money on nothing.
Most practice ad accounts waste money
The typical practice account was set up once, by an agency or a Google rep, and left on broad settings. It shows ads for searches like "free legal advice" or "accounting jobs", pays for clicks from outside your area and sends everyone to the home page.
The monthly report shows impressions and clicks. It rarely shows the number that matters: what each real enquiry cost.
Some practices also run ads through an agency that owns the account. When they part ways, years of data stay behind.
Built around enquiries, run in your account
Campaigns by service and suburb
Separate campaigns for the work you want, targeted to the areas you serve and the hours you can take calls.
Wasted searches blocked
Negative keywords from day one, so your budget is not spent on people looking for free advice, jobs or study material.
The right landing page
Each ad leads to a page about that exact service, not your home page.
Every enquiry tracked
Calls and forms tracked through GA4 and Google Ads, so we measure cost per enquiry rather than cost per click.
Improved every month
Bids, keywords, ad copy and budgets reviewed against what actually produced enquiries.
Your account, your data
Campaigns run in an account in your practice's name. You can see everything, and you keep everything if you leave.
Every ad checked before it runs
Ad copy carries the same obligations as your website, and some sectors have extra limits. NSW restricts how lawyers can advertise personal injury services. Credit advertising has to meet ASIC's RG 234. Health practices must follow AHPRA's advertising guidelines. We check every ad against your profession's checklist, and you approve it before it goes live.
A number you can manage
You know what an enquiry costs for each service, so you can decide where to spend. Budget moves to the work that is worth most to your practice.
Ads also fill the gap while search builds. In the first months of a plan, they bring enquiries in while your organic rankings take shape.
With your plan, or on its own
Growth + Ads
$2,590 per month plus ad spend, ex GST
Ads managed alongside your website, local search and content, for ad spend up to $5,000 per month.
Google Ads management only
$890 per month plus ad spend, ex GST
A $500 setup fee applies, then it runs month to month with 30 days' notice.
In both cases, you pay ad spend directly to Google. It is separate from our fees.
Questions about Google Ads
How much should I spend?
Click prices vary widely by profession and area. Competitive legal and finance searches in Sydney cost far more than most accounting or allied health searches. We recommend a starting budget on the first call, then adjust once we see real cost per enquiry.
How soon will I see enquiries?
Usually within days of launch. The first month is partly about learning which searches convert, so cost per enquiry tends to fall after that.
Can you take over my existing account?
Yes. We review it first, keep what works and restructure what does not, without losing your history.
Am I locked in?
No. Ads work quickly, so Google Ads management on its own runs month to month with 30 days' notice. The $500 setup fee covers building your campaigns. Give it two or three months before judging cost per enquiry. Growth + Ads keeps the six-month minimum because it includes search work.
See what AI says about your practice
Send us your website. Within two business days you get a one-page snapshot of how you appear in Google and AI search, and the three changes that would make the biggest difference.