Answer the questions clients ask before they call
Every enquiry starts with a question. What will this cost? How long will it take? Do I need a specialist? Content that answers those questions clearly brings the right people to your practice and helps them choose you.
Practices know the answers but rarely publish them
Your team answers the same questions every week, on the phone and in first meetings. Almost none of that knowledge makes it onto your website.
When content does get written, it is usually by whoever has a spare afternoon. A few articles go up, then it stops. Outsourcing often goes no better: a writer who does not know your profession, and a draft that takes longer to correct than it would have taken to write.
Google and AI tools favour practices that answer questions clearly and keep doing it. The firms that publish win searches that should be yours.
Your expertise, written up every month
Topics from real questions
A content plan built from what your clients ask, what they search and where competitors leave gaps. You review it on the monthly call.
Written for clients, not peers
Plain-language answers at the right level of detail. Accurate enough for a principal to sign off, clear enough for a first-time client.
Specific to your area and profession
Articles name the real things: the court, the form, the fee, the timeframe, the rule. Specific answers are what search engines and AI tools reward.
Checked against your rules
Every piece is reviewed against your profession's advertising checklist. You approve it before anything is published.
Built into your site
Each piece is linked to the relevant service pages, marked up with structured data and published for you.
Formats that fit
Articles, FAQ hubs, service and suburb pages, and Google Business Profile posts.
AI drafts, Harrison decides
AI handles the research and first drafts: what clients search, what competing pages cover and a structured draft to work from. Harrison rewrites each piece, adds the judgement and local detail AI cannot supply, and checks every claim. You approve it before it goes live.
Client, patient and matter information never goes into AI tools. We use business versions that do not train on your data.
- AI draftsResearch, first drafts and markup
- Harrison checksRewrites, adds local detail, checks every claim
- You approveNothing goes live without your OK
- It goes liveUsually within days
Content that keeps working
Each piece becomes another way for clients to find you, in Google and in AI answers. Prospective clients arrive better informed, so first meetings start with their matter rather than the basics.
Your team can send an article in reply to a common question instead of writing the same email again. Over a year, you build a library that reflects how your practice actually works.
Content every month
Foundation at $990 per month includes two content pieces a month. Growth at $1,790 per month raises that to four a month in total, weighted towards the suburb and service pages that win more searches.
Questions about content
How much of my time does it take?
About 20 minutes a month on the planning call, plus a quick read of each piece before it goes live. For technical topics, we may ask a practitioner a few questions first.
Will it sound like us?
We build a style guide from your existing writing and our first conversations, then refine it as you give feedback.
Does Google penalise AI-assisted content?
Google judges content on whether it is helpful, not on how it was produced. What it penalises is thin, generic content published at scale. Every piece we publish is specific, reviewed and approved by you.
Can I write some of it myself?
Yes. Send us a draft or a few dot points and we will shape it, optimise it and publish it as part of your monthly allocation.
See what AI says about your practice
Send us your website. Within two business days you get a one-page snapshot of how you appear in Google and AI search, and the three changes that would make the biggest difference.