Local SEO

Get found by the clients already looking for you

Every day, people near your office search for exactly what you do. Local SEO puts your practice in those results, for the services you want more of.

Illustrative example
The problem

Someone else ranks for your work

Search "conveyancer Parramatta" or "tax accountant Penrith" and the same handful of firms appear. They are rarely the best practices in the area. They are the ones whose websites tell Google clearly what they do and where.

Most practice websites have one services page and one location: the street address in the footer. Google has little to match against a search like "wills and estates lawyer Castle Hill", so it shows someone else.

Referrals still matter, but they depend on other people. Search is the one source of new clients you can work on directly.

What we do

Show Google what you do and where

Service pages

One page for each service you want more of, written around the questions clients ask before they call.

Suburb pages

Pages for the areas you draw clients from, with real local detail: the court you appear in, the council you lodge with, the hospital you refer to. Never the same page with the suburb name swapped.

Technical SEO

Site speed, indexing, internal links, redirects and broken pages, monitored every month and fixed as they come up.

Structured data

Schema that tells Google your practice type, practitioners, locations, opening hours and service areas.

Directory citations

Consistent listings across the directories Google trusts, from your professional body's find-a-practitioner listing to the major business directories.

Ranking reports

We track where you rank for the searches that bring work, and report the movement on one page each month.

What changes

More of the right enquiries, from the right places

Your practice starts appearing for searches tied to your best work and your local area. Enquiries come from people who already know what they need and where you are.

The work compounds. Every page we add is another way in, and unlike ads, none of it stops when a monthly budget runs out. Most practices see steady movement over three to six months.

How AI helps

More pages, each one checked

AI handles the research behind each page: what people search, what competing pages cover and which questions nobody answers well. Harrison sets the strategy, reviews every page and adds the local knowledge AI cannot. That is how a Growth plan delivers four new pages or articles a month for $1,790.

  1. AI draftsResearch, first drafts and markup
  2. Harrison checksRewrites, adds local detail, checks every claim
  3. You approveNothing goes live without your OK
  4. It goes liveUsually within days
Included in every plan

Part of Managed Presence

Foundation at $990 per month includes technical SEO monitoring and two content pieces a month. Growth at $1,790 per month raises that to four pages or articles a month in total, and adds directory citations and a quarterly strategy session.

Compare plans

Common questions

Questions about local SEO

How long until I rank?

Technical fixes can show within weeks. New pages usually take three to six months to settle, depending on competition in your area and profession. Your monthly report shows the movement as it builds.

Can you guarantee first place on Google?

No, and we would be wary of anyone who does. Google decides rankings. We control the quality of what we give it, and we show you exactly what we did and what moved.

Do suburb pages work if I only have one office?

Yes, if you genuinely serve those areas. Each page has to say something specific about working with clients there, or Google treats it as filler.

Will this replace referrals?

No. It sits alongside them. A referred client usually checks your website before calling, so the same work makes referrals convert better too.

Your next step

See what AI says about your practice

Send us your website. Within two business days you get a one-page snapshot of how you appear in Google and AI search, and the three changes that would make the biggest difference.