The listing clients see before your website
For a local search, your Google Business Profile often appears above every website. It shows your hours, your reviews and a button to call you. For many clients, it is the whole decision.
Your most viewed page, and nobody looks after it
Most practices claimed their profile years ago and have not opened it since. The holiday hours are wrong. The photos show the old office. The category says "lawyer" when you only practise family law.
Reviews arrive at random: a few good ones from years back, and one unhappy client from last month with no reply. Meanwhile the firm down the road posts weekly, responds to every review and sits first on the map.
Google favours profiles that are complete, accurate and active. A neglected one slips down the map results, usually without anyone at the practice noticing.
Complete, accurate and active
Set up properly
The right primary and secondary categories, services, service areas and booking links. Verified and held in your practice's name.
Kept accurate
Holiday hours, new practitioners, office moves and phone numbers, updated before clients notice.
Kept active
Regular posts about your services, news and common questions, with current photos of your office and team.
Review requests
A simple system that asks clients for a review at the right moment, set up to suit your profession's rules.
Review replies
Draft replies to every review for your approval, written so they never confirm that someone was a client or patient.
Monthly insights
Calls, direction requests and website clicks from your profile, included in your monthly report.
Where professional rules bite hardest
Health practices work within AHPRA's rules on testimonials, which shape how you ask for reviews and what you can do with them. Solicitors must not advertise in a way that is false, misleading or deceptive. Google bans incentives for reviews in every profession. Every reply also carries a confidentiality risk, since even acknowledging a client relationship can breach it.
We set up review requests that fit your profession and draft replies that protect confidentiality. You approve what goes out.
Chosen from the map
An accurate, active profile with recent reviews earns more calls straight from search, often before the client opens your website. When a negative review appears, a calm, professional reply shows every future reader how you treat people.
Your profile also feeds AI search. Google's AI Overviews and Gemini draw on Business Profile information, so getting it right helps you in both places.
Part of Foundation and above
Google Business Profile management and the review request system are included in every Managed Presence plan, from $990 per month. Every new website includes profile setup as standard.
Questions about Google Business Profile
Can you remove bad reviews?
Only Google can remove a review, and only when it breaks Google's policies, such as spam or fake reviews. We flag those for removal. For everything else, a measured reply is the best response available.
What do I need to do?
Send us news, new staff and photos when you have them, and approve review replies. We handle the rest.
We have more than one office. Does that work?
Yes. Each office has its own Google Business Profile, and each one needs its own upkeep. Plans cover one profile, and extra offices are quoted as part of your plan. Pages for each location come out of your monthly content.
Do I keep the profile if I leave?
Yes. It is in your practice's name, with us as a manager. If you leave, we remove our access and the profile stays with you.
See what AI says about your practice
Send us your website. Within two business days you get a one-page snapshot of how you appear in Google and AI search, and the three changes that would make the biggest difference.